Wednesday, February 1, 2012
Loblaw's highest ROI activity
Loblaws has a really smart and effective strategy to drive store traffic - they offer a free cookie to each kid 12 and under. Whenever I ask my 4-year old son if he wants to go to Loblaws with me, he usually replies with an enthusiastic "yes!". Of course, when I go with him to get the free cookie, I usually end up with a shopping cart full of groceries that I would not have bought had I not gone to Loblaws that day. Who would have thought that a cookie would be one of their highest ROI marketing activities?